Living Labs as a navigation system for innovative business models in the music industry

Media industries and other rapidly evolving, complex, uncertain markets have a hard time to survive if they do not optimize or radically change their business models. This paper analyses the potential of involving all relevant stakeholders of the value network in the development of a business model by means of a panel based multi-method Living Lab approach. Using an in-depth case study analysis, a critical analysis of both the potential value and the weaknesses of such an approach are being assessed. Although some difficulties exist, opening this innovation process and involving external actors in a structural way has the potential to increase the value creation and sustainability of the business model. This paper also stresses the importance of multidisciplinary research on multi-stakeholder involvement in business model innovation

FTTH in mature broadband markets: quo vadis?

Next-generation networks are being deployed across the globe. However, existing broadband infrastructure may hinder future investments in these networks in mature broadband markets. While broadband providers are faced by demand uncertainty, policymakers have to deal with uncertainty at both the supply and demand side of fiber broadband markets. Discussing the results of a large-scale user survey, this paper proposes different scenarios for dealing with the demand and investment uncertainty in Western Europe

A priori forecasting of FTTH uptake: coupling segmentation forecasting to timing forecasting

In the launch of every new product or technology, it is very important to get a good estimate of the reachable market and get an idea of who would be likely to adopt both in the short term as well as in the long term. This is especially the case in a FTTH rollout which involves tremendous investments and can only be justified if the network is sustainable and has sufficient uptake. This paper presents a combined methodology of quantitative survey and additional statistical analysis that can be used to segment and predict this uptake. It introduces the PSAP methodology as a means to categorize respondents based on their adoption potential and shows how cumulative Bass and Gompertz adoption curves can be fitted to survey adoption timing estimation data. The combined methodology is applied to a survey on FTTH in Flanders that shows that indeed clearly distinct curves can be fitted for the different adoption segments and that this approach can be used in the future to assess the uptake of new technology both for the short as well as the long term

Living Labs as Quasi-experiments: Results from the Flemish LeYLab

Abstract: Living Labs are seen as open innovation systems adopting a usercentered approach (Schuurman et al., 2012), but academic research into the methodological elements is still lacking, resulting in a diversity of definitions, approaches and characteristics (Følstad, 2008; Almirall & Wareham, 2011; Leminen & Westerlund, 2012). Within this paper, based upon a literature review, we propose a conceptual model of a Living Lab constellation, facilitated by a given material and immaterial infrastructure, which facilitate